The Hyundai Santa Cruz has been named the Concept Truck of the Year at the 14th annual North American Concept Vehicle of the Year Awards at the Concours d’Elegance of America at St. John’s in Plymouth, MI. The awards recognize the vehicles most likely to shape the future of the automobile industry, with more than two dozen jurors involved in a selection process of over 30 vehicles introduced throughout various North American auto shows. Some of the attributes that made the Santa Cruz stand out among the other concepts and best the likes of the Kia Trail’Ster and Mitsubishi GC-PHEV were its style, design, technology, materials, market visibility, and market responsiveness. “Santa Cruz delivers innovative functionality and flexibility in a compact, fun-to-drive package for a new breed of pickup truck buyers,” said Mike O’Brien, VP of corporate and product planning, Hyundai Motor America. “We are proud that the Santa Cruz got the vote of approval as the Concept Truck of the Year from some of the auto industry’s most esteemed critics. But it’s not just a concept. The Santa Cruz CUV could possibly enter production and land a spot on the Barry Sanders Hyundai lot! We will keep you in the loop if that occurs.
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